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Mamoru Hosoda's Belle Cinema Reminder Plus a Big London Mural

Date: 2022 February 01 20:42

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A reminder to anime fans based in the UK and Ireland that Mamoru Hosoda's latest movie Belle will hit cinemas on Friday 4th February 2022. You can find tickets and book a screening via

The good folks at the film's distributors Anime Limited naturally want to tell as many people about the film as possible. They're placing nice prominent posters on the London Underground at Oxford Circus and elsewhere around the tube network.

Plus they've also painted a huge mural at Camden Lock which is bound to grab some attention!

We've already seen the movie and can confirm it's worth hiring an artist collective to paint huge murals for in London a prime North London location.You can read our review of Belle to find out more! It's one of those rare delights of an anime film. Just go out and watch it.

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Anyone passing through the busy thoroughfare of Camden Town in North London will be struck by an unexpected sight this week - an enormous image of an animated character with pink dayglo hair. Who is Belle indeed?

Artist collective Global Street Art have painted the giant mural in the iconic spot in the historic Camden Lock location, to showcase the acclaimed smash-hit film BELLE, released exclusively in UK cinemas this month.

Painted over three days by a team of four, and capturing the extraordinary textures of this soon-to-be-legendary movie character, the mural is the very definition of eye-catching.

Watch a Timelapse of the Painting Process.

Belle Camden Lock Mural - Work in Progress

Says Andrew Partridge, Anime Limited's co-founder and CEO: "BELLE reflects just how entwined the digital world is with our own, so we wanted to ensure that promotion for the film lived up to that spirit. Establishing a meaningful physical presence in the heart of London to pair with our online efforts felt like the most sincere way to do that. I think it's impossible to see such stunning artwork in person and not ask yourself, 'Who is Belle?'"

The film, directed by Oscar-nominated, visionary director Mamoru Hosoda, tells the story of a shy teenage girl whose metaverse avatar, Belle, is a world famous singer. It has already pulled in $60million worldwide, becoming Hosoda's highest-grossing film ever, while the trailer has already racked up 4 million views on YouTube.

BELLE is released in UK cinemas this week, 4th February. BELLE had its world premiere at the 74th Cannes Film Festival, where it was met with a 14-minute long standing ovation, had its UK premiere screening in competition at the 65th BFI London Film Festival, and has received a host of five star reviews.

Belle Camden Lock Mural

Belle Camden Lock Mural

"Spellbinding" ★★★★★ Robbie Collin, The Daily Telegraph

"Dazzling" ★★★★★ Phil de Semlyen, Time Out

"A feast for the heart and senses" ★ ★ ★ ★ ★ Kevin Harley, Total Film

"Mamoru Hosoda creates worlds you long to climb inside" ★ ★ ★ ★ ★ Emily Breen, HeyUGuys

"a thrilling sensory experience with emotional depths" ★ ★ ★ ★ Kambole Campbell, Empire

"A dazzling fairytale" ★★★★★ Stephen Kelly, SFX

"Simply magnificent" ★★★★★ James Perkins, Starburst

Suzu is a 17-year-old high school student living in a rural village with her father. For years, she has only been a shadow of herself. One day, she enters "U," a virtual world of 5 billion members on the Internet. There, she is not Suzu anymore but Belle, a world-famous singer. She soon meets with a mysterious creature. Together, they embark on a journey of adventures, challenges and love, in their quest to become who they truly are.

Source: Anime Limited
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