Date: 2023 March 02 20:36
Posted by Joe
The good folks from anime giant Crunchyroll have sent us news that Sony will be adding a Crunchyroll button onto their 2023 Sony Bravia TV line up. Smart TVs have long had Netflix Buttons, and new Sony Bravia line has other streaming services on it's remote including Disney+, YouTube and Amazon Prime Video.
The fact Sony are willing to add a Crunchyroll button to their TV remotes shows how willing they are to invest in their anime acquisition and that they know there is enough demand for an anime stream service button! We believe it shows you how mainstream anime has become. Keen readers will note that Sony own Crunchyroll. It's fascinating to see that Sony are willing to do this. As getting an actual button on a remote can take a lot of corporate wrangling, even if Sony do own the company in question. They have to justify the existence of adding a button to a remote and there can be other services that are also up for consideration.
Press release as follows:
Crunchyroll integrates into the 2023 Sony Bravia™ TV lineup (*1)
Crunchyroll button lands on all Sony BRAVIA TV remote controls offering the world's fastest access to anime
Crunchyroll, the global brand serving fans with the ultimate anime experience, has partnered with Sony Corporation to bring Crunchyroll to the 2023 BRAVIA line-up of televisions with frictionless access to the world's largest library of anime via the Crunchyroll button featured on BRAVIA remote controls.
"Anime is a global phenomenon, and this partnership between Sony Corporation and Crunchyroll will make anime available faster than ever before," said Rahul Purini, President of Crunchyroll. "We're excited for fans worldwide to use the Crunchyroll button on BRAVIA remote controls to enjoy their favourite anime series, welcoming them into our community."
With a click of the Crunchyroll button, BRAVIA television owners can instantly dive into 18,000+ hours of anime content made up of more than 44,000 episodes and feature films (*2). BRAVIA's best-in-class picture and sound quality enhance the streaming experience for a medium recognised for its intense visual storytelling.
"We are thrilled to partner with Crunchyroll, a leader in the rapidly growing anime community, to inspire emotion among audiences around the world," said Yoshihiro Ono, Head of Home Entertainment Business Group, Sony Corporation. "We are excited to have the Crunchyroll direct button on TV remote controls to let BRAVIA customers instantly enjoy a variety of anime content, with just one click."
(*1) Crunchyroll button is available on 2023 BRAVIA new models which distribute to Americas, Europe, South East Asia, Australia, and New Zealand.
(*2) Features, content, and availability of programming are subject to subscriber status and vary by region.
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, cinema games, consumer products, collectibles, and manga publishing.
Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts - top series available immediately after Japanese broadcast.
The Crunchyroll app is available on over 15 platforms, including all gaming consoles.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Sony Group Corporation.