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ReedPOP Acquires UK MCM Comic Con

Date: 2017 October 23rd Monday [17:14]
Posted By: Joe


It's almost time for the MCM London Comic Con! It hits this weekend from Friday 27th October to Sunday 29th October 2017 at London's Excel Centre. Traditionally we post news about what's happening at the event, but this time we're going to post something about the MCM Comic Con itself. MCM Comic Con have been acquired by ReedPOP, the world’s largest producer of pop culture events.

ReedPop are boutique group within Reed Exhibitions, part of RELX Group who are behind events such as New York Comic Con. The press release states that its impact will begin to be seen and felt on all 2018 events. What this impact means exactly remains to be seen.

Forbes have an interesting analysis of the acquisition and the article quotes "Right now we are still in the discovery stage of really getting to know the MCM team and their shows so I don't want to make any assumptions [about operational changes]," said Lance Fensterman, Global Head of ReedPOP.

From a business perspective, if you're looking to gain new markets internationally it makes sense to buy an existing established business. If you're looking to set up a Comic Con in the UK why compete with the biggest when you can become the biggest by buying it? It also means you'll get an established team of event runners. You can observe what they do well and fold it into your other operations too.

Having attended MCM events for years now, we've noticed how they will refine and tweak things to make them better for attendees. Last London Comic Con in May 2017 they had to change the whole entry process and include bag and security checks following the tragic attack in Manchester. They did this at very short notice, we believe they made it work well and whoever was working behind the scenes to make this happen did a stunning job.

MCM London Comic had a over 130,000 people attending the event in May 2017 alone. We must admit we're curious what ReedPop will do to the event.
Full Story
Press release as follows:

REEDPOP AND MCM COMIC CON JOIN FORCES TO PRODUCE THE LARGEST POP CULTURE EVENTS IN THE UNITED KINGDOM

MCM Comic Con Joins the ReedPOP Family as It Continues Rapid Growth as #1 Producer of Pop Culture Conventions Across the Globe

NORWALK, CT -- October 23, 2017 – ReedPOP, the world’s largest producer of pop culture events, is adding a series of premier events across the United Kingdom to its portfolio through the acquisition of MCM Comic Con. Today, ReedPOP announces that the leading pop culture events producer in the UK has joined its family of leading experiential fan events. The acquisition by ReedPOP, a boutique group within Reed Exhibitions, part of RELX Group, of MCM will take effect immediately and its impact will begin to be seen and felt on all 2018 events.

The MCM Comic Con show portfolio boasts nearly 300,000 pop culture fans and cosplayers who flock to events throughout the year in London, Birmingham, Manchester, Glasgow, Liverpool and Belfast.

"For nearly a decade I’ve watched with great admiration as the MCM brand grew in size, scale and quality, as well as in the hearts and minds of UK fans. I could not be more proud and humbled to team up with the MCM team to bring two world-class pop culture event companies together,” said Lance Fensterman, Global Head of ReedPOP. "The addition of the MCM brand extends the reach and influence of the ReedPOP portfolio and further solidifies our place as the number one producer of fan events across the globe. We cannot wait to work with the MCM team to build even bigger and better events for fans in the UK.”

Since ReedPOP's first event in 2006, the sold-out New York Comic Con, the group has sought to produce exceptional experiences for passionate audiences and grow the industries surrounding these passions. This philosophy has led to burgeoning attendance, the support of major creators and publishers and partnerships with leading entertainment brands including Lucasfilm (Star Wars Celebration), Twitch (TwitchCon) and Penny Arcade (PAX).

In recent years, ReedPOP has recognized pop culture audiences emerging throughout the world, where it has produced once-in-a-lifetime experiences for these new fans and connected exhibitors to these hungry, unexplored markets. ReedPOP’s previous global events have been held in China, France, Australia, Germany, India, Singapore, Korea and other territories across the globe.

MCM Comic Con was co-founded by Bryan Cooney premiering the show in 2002 as the London Expo. The next few years saw London Expo grow and flourish. In 2004, it rebranded as London MCM Expo – the ‘MCM’ standing for ‘Movies, Comics, Media’; and in 2005, it took the first steps that would transform it from a collectors’ and autograph event into a comic con, with the addition of dedicated comics and anime areas plus film and TV content. More recent years saw MCM spread its wings, launching events across the UK.

“Everyone at MCM is delighted to be joining the ReedPOP family. I have visited NYCC many times and thought how cool would it be to work with Lance and ReedPOP. Today, all my wishes are granted. I look forward to launching MCM into a higher orbit of popular culture’s greatest shows alongside ReedPOP”.

About ReedPOP:
ReedPOP is a boutique group within Reed Exhibitions, the world’s leading event organizer. ReedPOP is devoted exclusively to organizing and managing events, launching and acquiring new shows, and working with premium brands in the pop culture world to deliver once in a lifetime experiences for fans everywhere. ReedPOP is dedicated to facilitating celebrations of popular culture around the globe that transcend ordinary events by providing unique access and dynamic personal experiences. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South and Australia, Emerald City Comic Con (ECCC), BookCon, Oz Comic Con, Comic Con India, Comic Con Paris, Comic Con Seoul, Star Wars Celebration, TwitchCon, ComplexCon and more. The staff at ReedPOP is a fan-based group of professionals uniquely qualified to serve those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, Asia, India and Australia. (www.reedpop.com).

About RELX Group
RELX Group is a global provider of information and analytics for professional and business customers across industries. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom half are in North America. RELX PLC is a London listed holding company which owns 52.9% of RELX Group. RELX NV is an Amsterdam listed holding company which owns 47.1% of RELX Group. The shares are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX and RENX. The total market capitalisation is approximately £33bn, €38bn, $44bn.

About MCM:
MCM Central is the umbrella for the award winning MCM Comic Con shows held throughout the UK. MCM's odyssey began in 2002 with the launch of London Expo. In 2017 MCM Central hosts shows in London, Manchester, Birmingham, Liverpool, Belfast and Glasgow with London being Britain’s leading pop culture festival. MCM London Comic Con is the double, double award winning event, sweeping the 2015 & 2016 AEO and EN Awards for Best UK’s Consumer Show. In the future, MCM looks to develop and expand its modern pop culture portfolio, as well as some other incredibly exciting opportunities.

Source: ReedPOP


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