Otaku News Shinsengumi Miyuki
Advanced Search
\ -


World Edition
UK Edition
US Edition
PSP Edition

Site Nav
Main Page
News Categories
DVD Reviews
Manga Reviews
Links We Like
Otaku News Shop

Site Info
About Otaku News
Link To Us
Contact Us

RSS Feed
RSS Feed Details


Advert Space

/ \
Sponsored Link: Tokyo Otaku Mode
Tokyo Otaku Mode - Figures
\ /

/ \
News Categories

> Anime
> Freaky Things
> Retail

Advertising Industry Discover Anime

Date: 2004 November 5th Friday [18:42] | Posted By: Joe

Recently it seems that anime and manga have become so cool that the American advertising industry have decided to use either real anime or adverts done in an anime style.

Anime News Network have made us aware that Nike are now airing adverts loosely based around Bruce Lee's Game of Death. The advert has NBA Star Lebron James facing Kung Fu Basket Ball challenges in a pagoda. The anime segments produced by Studio 4C were originally intended only for Japan, but the advertising agency and Nike like them so much that they decided to air them in North America too.

Yesterday the Otaku News Crew also found details on Yahoo News about Asian themed restaurant chain Benihana who have just released an anime inspired commercial. After watching the Benihana commercial we thought it wasn't news worthy alone however it goes well in context with the Nike commercial.
Full Story
Benihana press release as follows:

Benihana Launches New Anime Commercial

MIAMI, Nov. 4 -- Following up on its successful ad campaign featuring a tongue-in-cheek spoof of many martial arts box office hits, Benihana (Nasdaq: BNHNA BNHN) is thrilled with the launch of its latest television commercial featuring the magic of anime and guaranteed to capture the attention of younger diners who make up the new generation of Benihana loyal customers.

The fast-paced, action-packed thirty-second spot took over seven months to produce and included more than 9000 sketches developed in a collaborative effort of anime artists spanning two coasts and three continents. While it may look slick and sexy to the average eye, anime enthusiasts will recognize the deeply rooted Asian authenticity of the commercial created by professional stylists who were brought in to legitimize every aspect of the commercial, from the look of the wardrobe to the make of the motorcycle.

Produced at a time when American interest in Asian culture is at its peak, the commercial features a storyline both creative and authentic. Audiences will experience an animated action adventure featuring a young couple in love, a dramatic motorcycle chase scene and eventually a surprise birthday party at Benihana. The end result is an esthetically powerful vision originally created by Gad Romann, creative director of The Roman Group. "This is the first generation in American history that is not European-influenced," said Romann. "The agency's vision was to create something cutting-edge and stimulating that would talk to today's generation of Asian-influenced restaurant goers."

Kevin Aoki, Benihana Vice President of Marketing, recognizes the impact of effective branding in grasping the attention of new generations. "Benihana is fortunate that our branding efforts are capable of evolving with each new generation of diners. Young people today surround themselves with high-tech gadgets and are extremely perceptive to visual stimulation. Our anime campaign addresses these factors, showing that while the tradition of the Benihana experience has not changed, the face of the future is guaranteed to get your attention."

Benihana, now in its 40th year and one of the nation's largest chains of Asian restaurants, currently operates 70 restaurants nationwide, including 57 Benihana teppanyaki restaurants, five Haru sushi restaurants, eight RA Sushi Bar Restaurants and one Doraku restaurant. Under development at present are five restaurants -- one Benihana, two Haru and one RA Sushi. In addition, a total of 23 franchised Benihana teppanyaki restaurants are now open or under development in the U.S. and Latin America.

Source: Anime News Network

\ /


Recent News
Tokyo Ghoul UK Cinema Screening Details
Attack on Titan Season 2 UK DVD and Blu-ray Release Details
World's Largest Collection of CardCaptor Sakura Merchandise
Violet Evergarden on Netflix UK from 11th January 2018
Evangelion Ring Watch Details
The Japan Foundation Touring Film Programme UK Details 2018
Lu Over The Wall Review
Blade of the Immortal UK Cinema Screening Details
Fireworks UK Anime Cinema Screening Reminder
An Interview with Toshimichi Mori of Arc System Works

Recent DVD Reviews

Shin Godzilla
Shin Godzilla
One Punch Man Collection 1
Digimon Adventure Tri
Nisekoi: False Love (Season 2 Complete)
Love, Chunibyo & Other Delusions - Heart Throb (Blu-ray)
When Marnie Was There
Sound Euphonium! (Streaming 1-14)
Golden Time Part 2 (Blu-ray)
Ghost in the Shell: The New Movie
Terror In Resonance (Blu-ray)

DVD Review Archive

Recent Manga Reviews

The Birth of Kitaro
The Birth of Kitaro
One-Punch Man - Volume 1
A Bride's Story - Volume 2
The Book of Human Insects
Tokyo Cycle Girl
Shiawase Restaurant - Volume 1
A Bride's Story - Volume 1
Breathe Deeply

Manga Review Archive

Links We Like
Helen McCarthy's Blog
Lego Howl's Moving Castle
Emma Vieceli's Workblog
Jet Arts
AnnaTheRed's Bento Factory
Tokyo Mango

Link Archive

Essential Reading
Anime News Network
Pirate Anime FAQ
Otaku Calendar

Johnny Wander
Three Panel Soul

UK Sites
Anime UK News

Dead Tree Magazines
Giant Robot
Neo Magazine UK
Otaku USA
Shonen Jump
Protoculture Addicts

Anime Companies
Bandai Entertainment
Manga Entertainment
Media Blasters
Urban Vision

UK Anime Companies
Anime Limited
Manga Entertainment UK

Manga Publishers
Dark Horse Comics
GEN Manga
Kodansha Comics
Yen Press

US DVD Retailers
Akadot Retail
DVD Empire
DVD Planet
Right Stuf
Tower Records

UK DVD Retailers

Import Retailers
CD Japan
Tokyo Otaku Mode

UK Focused Importers
United Publications
/ \
All trademarks and copyrights on this page are owned by their respective owners.
Everything Else ©2002-2018 Otaku News